3 Awesome Facts About LinkedIn For Marketers
LinkedIn has a Capital of top level Influencers available for marketers
When you want to market your goods, products or services to a group of people the first thing you could do is look at the demographics.
Demographics are numbers that show data relating to the population and particular groups within it. These numbers help you as a marketer decide if this is a possible market for your products or service.
There are several social platforms that a marketer could look at for the demographics but I believe LinkedIn is a great choice for Marketers. Here is why...
According to LinkedIn, and Ironpaper the site has...
- 500 million members, that is a lot!
- 61 million of those are senior-level influencers,
- and 40 million decision-makers using the LinkedIn platform.
From a demographic view I would say LinkedIn is for Marketers! ... it is a huge arena for marketing.
But... that is not all. Here are a couple more facts.
They are smart. Look at these stats - "...49% of U.S. adults using LinkedIn are college graduates".
They earn high incomes,"...45% of them earn over $75,000 a year"
LinkedIn is a fantastic platform to introduce your valued product or service. Here is one reason why...
...many of them are looking for something of value to do during the retirement years. Because a smart move is to retire to...that's retire to "something" instead of nothing, to keep life moving forward.
LinkedIn is the most used platform by Marketers
There are 6 major social media platforms that are being used by marketers.
They are: LinkedIn, Twitter, Facebook, YouTube, Instagram and Google+, all the rest fall behind these six.
LinkedIn comes in first place for content marketing with a whopping 97% of B2B marketers reaping the benefits of this platform. With the rest coming in order: Twitter 87%, Facebook 86%, YouTube 60%, Instagram 30% and Google+ 28%. (Source Ironpaper article)
The same article goes on to say, out the top three LinkedIn is the most effective all most doubling the next two.
What does this mean for you?
I means that anyone that is doing their marketing right can get the HIGHEST QUALITY prospects… and quickly turn them into customers and team members. Because these are business people looking for value.
It means if you do your profile the right way and build rapport with these business minded people that you can develop a fantastic network of serious people.
Learning the in's and out's of LinkedIn marketing can make you a powerful marketer on the best social media for Entrepreneurs.
How well does LinkedIn preform for Lead Generation?
According to HubSpot it is 277% (2.74%) more effective than Facebook or Twitter. That is 3 times higher than the other two. So the 3rd awesome fact about LinkedIn is it has professionals who are looking for value in a great opportunity to advance their career.
This is why LinkedIn Is called The #1 Business Social Network. The people who visit LinkedIn are usually in a business mindset also which helps in the sharing of the business content.
The members of LinkedIn also share the content among each other which increases the opportunity of content getting in front of decision makers.
A good strategy is needed to help promote your content, product or service. Some say this can take weeks to do, but it really can be done in two or three hours.
This can be done by following a plan. A plan that has been proven to work. A plan that uses all of LinkedIn's powerful tools to get in front of these professionals.
If you would like to start on the lite side of learning and testing start with the free download of 6 proven Word-for-Word Recruiting Messages to Get 10-20 Hungry and Motivated Prospects to Eagerly Reach Out To YOU and you will discover a few other awesome things to propel your LinkedIn strategy forward.
If you have found this helpful feel free to share it with others.
to you success
Baxter
PS. Below is what one of the many that went through the program had to say about the effectiveness of this proven system.
