Why Google My Business Is Important For Your Local Business
Google’s entire business model is based around being unquestionably the single best search engine. If you didn’t find what you were looking for quickly and easily, every time you searched Google, you might eventually try using a different search engine! So everything Google does is for the searcher’s (that's you and me) convenience. One of those ways it using Google three-pack to show local businesses that have what you need.
If a potential customer is just looking for a phone number, an address or opening hours for your business, then there is no need for them to click through to your website. Those details are provided in your Google My Business listing, right there in the search results.
How handy is that! You have all your information on the internet in two great places, Google My Business and your website.
Don’t look at this as one less click to your website; look at it as a potential customer finding the information they were looking for more easily.
If they only wanted your phone number or to see if you were open on a Saturday, they found that information more quickly than if they’d needed to click onto your site. That customer is entirely satisfied!
Copy what the big sellers are doing
And here is another thoughtful reason to have it right there on page one of Google, if they had to click to your website and it took to long to load consider that they would go back and pick the one that is visible on Google. People want a simple one touch operation. If you pay attention to the bigger companies, Amazon, Google, etc. that is exactly what they are doing.
People want a simple one touch operation. Google My Business 3.0 can help you learn the right way to make that happen.
Of course, if the customer wanted some other information, they would have clicked through to your website.
For this reason alone, setting up a Google My Business listing is a worthwhile exercise. But when you start looking a little deeper, a Google My Business listing is absolutely essential for every business.
Even if your business is solely “online” – i.e., you may not want to advertise an street address because you run your business out of your own home – you would still provide your physical location for verification purposes, but you can choose not to display your address in your public GMB listing.
This one little trick makes Google my Business perfect for reaching twice the traffic
Benefits of a Google My Business Listing
If someone is searching for your business name, then they are already aware of your business – perhaps even a returning customer – so your full Google My Business listing will display in the search results.
You’ve probably seen these listings before, to the right of the search results: But what if someone is searching for a more generic phrase? Such as:
best Thai restaurant
lumber near Vidalia
pool shop open Sundays
Each one of these searches results in a “three-pack” result above the standard organic search results. That means it comes up first!
You’ve probably seen these three-packs before as well – a map with three local businesses pinned onto the page. Those business details are pulled from each business’s GMB listing. In fact, the backbone of Google’s entire Local Search directory is Google My Business.
The example below a local home warehouse is competing with the bigger sellers like Lowes, BMC, Cox, and because they have done the work in the GMB they are at the top of the list.
Simply setting up your Google My Business page can be enough to get you featured in a three-pack result. And the fact that these three-packs appear on top of the standard organic search results makes them critically important.
Don’t Miss Out on the Benefits of Google My Business
Make sure that your business has an up-to-date and detailed Google My Business listing. If you have not taken the time to create and optimize one, then you’re missing out on one of the best free (and guaranteed!) ways of appearing in the Google search results.
Google My Business pages aren’t complicated, but they are important. While you may feel like its just one more web page to keep on top of, Google My Business should go to the top of the pile as one of the most important.
Google My Business should go to the top of the pile as one of the most important pages for your business.
It takes just a couple of minutes to set up your basic Google My Business listing, so make sure you do so – you could see the benefits instantly!
Google My Business 3.0 will show you step by step how to
set up and operate this important platform to help you
continually grow your local business and
stay ahead of your competition.
Don't put this off another day, click the "Learn More" button to get started being the leader of the pack, the three pack on Google.
To Your Success
Baxter Cribbs
P.S. This is a super powerful tool not to be overlooked for getting traffic and Google help for your local business. With the opportunity to advertise your products and direct the customer straight to the sales page to purchase.
PPS. This can also be used for non-local (internet based) business you just have to leave one item out in the setup.
